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Instagram To Use AI To Describe Pics For Consumers With Visual Impairments

Instagram declared this week that it is launching out new functions that will make the application simpler to employ for individuals with visual impairments. The modification will let screen readers to define pics, either by reading personal descriptions included by consumers or automatically employing AI.

Instagram To Use AI To Describe Pics For Consumers With Visual Impairments

These descriptions, dubbed as “alt text,” are broadly employed online and are now being integrated into Instagram. Consumers will be capable of adding their own pic descriptions so that users employing screen readers (software that defines the components shown on a screen) can hear it aloud as they browse Explore page, their feed, or a profile.

If a description is not present, Instagram will identify automatically what is in a pic employing object recognition tech. It will then read its automated explanation of a pic loud and clear when somebody browses it. The alt text descriptions will not be seen, and consumers will have to go into “advanced settings” of a pic to add one.

On a related note, you now can book travel on your handset by just taking a screenshot of a destination in an Instagram post that seems particularly appealing. The new function, dubbed as “Look and Book,” arrives as a courtesy of easyJet, an affordable airline in the U.K. The firm’s app verifies a location in a given pic employing Instagram’s geotagging data and image-recognition tech, as per Campaign (the advertising publication). Then, the application is supposed to automatically enter booking data. No further research required (although “Look and Book” is only applicable to European countries).

It can operate for photos discovered elsewhere (even your photo library in iPhone), but the airline suggests that for best results use Instagram screenshots. It can just be a publicity stunt. Conversely, Instagram has surfaced as an incredibly influential force in the travel industry, and it is simple to see how individuals may be tempted to employ the feature.